My friends call me Eli, a product designer who is always driven by the challenge of creating solutions that feel intuitive and meaningful.

My friends call me Eli, a product designer who is always driven by the challenge of creating solutions that feel intuitive and meaningful.

I discovered my passion for design at 15, drawn to the challenge of solving problems and creating experiences that make life simpler. That drive has shaped everything I do, from learning design fundamentals to mastering the craft of turning ideas into functional products.

Since then, I’ve had the privilege of collaborating with a diverse range of companies—from Y Combinator startups to leading banks—delivering solutions that align business goals with user needs. My work spans industries, but the goal is always the same: to design for people.

When I’m not designing, you’ll often find me behind the lens, capturing moments that inspire new ways of seeing the world. For me, design and photography share a common thread: they both demand clarity, creativity, and a focus on unseen but magical details.

Speaking

How to build a product with 3,000 useless features @ Microsoft Dominicana

2020

I explored the common pitfalls in product design that lead to bloated, feature-heavy products. This talk aimed to help designers and product teams prioritize user-centered design and make decisions that enhance functionality rather than clutter it.

Awards

Best Individual Performance @ Scotiabank

2023

I was honored with Scotiabank’s ‘Best Individual Performance Award’ for my exceptional contributions to Digital Banking. Throughout the year, I demonstrated a commitment to Scotiabank’s values, consistently going the extra mile to enhance the bank’s digital experience and drive impactful results.

Experience

Sr. Product Designer @ Gnarlysoft

2024 — Now

  • Currently, I’m leading efforts at Technologymatch.com to redesign the app and overall system to attract both Tech Customers and Tech Vendors. My focus is on creating a seamless, user-friendly experience that fosters connections between businesses in need of tech solutions and the vendors who provide them.

  • I’m also responsible for overseeing other projects to ensure we deliver quality and a great User Experience.

Sr. Product Designer @ Scotiabank

2021 — 2024

  • I led initiatives to deliver a first-class digital banking experience for Scotiabank customers across the Caribbean and Central America.

  • I collaborated with multiple departments, including Web App, Digital Sales, and Mobile App teams, to create intuitive and accessible solutions that simplified banking tasks.

  • My work aimed to enhance the user journey, offering customers seamless access to their accounts, bill payments, and a range of essential banking services.

UX Designer @ Corotos

2020 — 2021

  • I engaged in various critical activities to drive our product development and improve user experience.

  • I conducted extensive research, explorations, and usability sessions to gain insights into users' pain points and develop effective solutions to address them.

  • To test our ideas, I utilized sophisticated wireframes and prototypes, creating an intuitive interface design that was both clean and simple.

  • I also created a new and consistent design language, ensuring that it was consistently applied across all platforms.

  • To ensure that the product's quality was consistently high, I worked closely with developers, collaborating with them throughout the development process to ensure that every release was of the highest possible standard.

UX Designer @ 7Labs

2018 — 2020

  • During my tenure, I made significant contributions to the company's growth, which included collaborating with directors to conceptualize and rethink the banking experience and other services.

  • My efforts helped to attract 3,000 users in the first few months, contributing to the organization's overall success. Additionally, I played a critical role in helping the team adopt a new design system and innovative tools, significantly increasing the team's efficiency.

  • My dedication to user-centered design also involved conducting extensive user research, working with over 100 Dominican people to gain deep insights into their wants and needs in the financial sector.

Jr. Visual Designer @ GBH

2017 — 2018

  • I leveraged my design expertise to create visually stunning and engaging customer experiences. My work included designing delightful illustrations that provided an enhanced user experience, delighting users at every turn.

  • I also collaborated with a team of skilled designers to create innovative solutions for real estate agencies, banks, and medical laboratories, developing user-centric design solutions that met their needs while maintaining high standards of quality and usability.

  • I bring a deep understanding of user needs and preferences, along with a passion for creating visually appealing and engaging experiences that drive business growth.

Education

Information Architecture @ Uxcel

2024

Gained theoretical and practical skills to create user-friendly information structures. By applying this knowledge, I could design intuitive, efficient user experiences.

Hello Design Thinking @ IDEO

2020

During my career, I had the opportunity to take a design thinking course offered by IDEO. This world-renowned company has been refining human-centered design methods for over 40 years. Through this course:

  • I gained a deep understanding of the core principles of design thinking and had the opportunity to put them into practice.

  • I learned how to empathize with users, identify their needs and pain points, and ideate, prototype, and test solutions.

This experience has equipped me with the tools and mindset needed to approach problems creatively, collaboratively, and user-centered way, and I am confident in my ability to bring this expertise to any project.

User Interface Design Specialization at University Of Minnesota @ Coursera

2017 — 2018

As part of my professional development, I completed a specialized course on UX design through the University of Minnesota on Coursera. The course provided me with industry-standard theory and methods for developing successful user interfaces (UIs), further enhancing my skills and knowledge in this field.